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Little Edie Beale: Fashion Icon and Marketing Connoisseur?

Like many others in the office, I have become mildly obsessed with the life of Little Edie. At first, I was shocked by her “eclectic” lifestyle. She lived in filth, wore the most outrageous ensembles...

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Work It, Girl!

From Le Blog: “The Uniform Project was sent to me by a friend this week and it certainly captured my attention. Sheena Matheiken has taken it upon herself to wear the same dress every day for an...

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The impossible cool.

Apparently I am not that cool because I just found out about this blog. Each day features an incredibly striking photograph of one or two people that exude coolness. The extremely simple backdrop of...

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The Sartorialist

I often wish I could travel the world and people watch. I love to check out street style in my own town too, but I don’t have limitless time to do that either. This is why I love The Sartorialist. He...

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Attn: SIRS

Dear Sirs, The ladies of the world would like to remind you that we tend to be impressed when you’re dressed with same intention. How do you accomplish snappy dressing in this day and age of 24/7...

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The Art of Retouching

“Who sees the human face correctly: the photographer, the mirror, or the painter?” M. Seth Jones gives us a special peek into his retouching methods…really fascinating stuff.

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Have You Visited A Facebook ‘Pop-Up’ Store Yet?

Update Your Status! If not, I’m thinking it’s a safe bet that you probably will within the next 6 months, if not before. Why? Well, this is apparently one of the newest and now hottest social media...

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Portaluca Part 1

In 2013, Hyperquake partnered with Dress for Success, one of the nation’s most influential charities that benefit women. The Dress for Success marketing team asked that Hyperquake lend our strategic...

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Portaluca Part 2

Portaluca, formally known as 4th Street Boutique, has launched their new brand!   Last year, Hyperquake created the new brand name, story and identity for Portaluca.  To commemorate the launching of...

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